BigBets is a podcast concept created by Toronto Metropolitan University’s Master’s of Digital Media Cohort 16.0 as part of our master’s program. Built around our year-long deck-of-cards class brand theme, the podcast frames each student’s exploration and collaboration as a “big bet,” aka, a creative risk, an experiment, or a bold direction forward. As the lead creative designer, I developed the full brand system, including the logo, visual identity, podcast artwork, social assets, and overall creative direction. Including participating as a guest for the first episode (pilot launch).